TikTok Expands Targeting With Widespread Rollout of Self-Serve Ad Platform

Reaching certain audience segments on the app has been tricky

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TikTok has been one of the hottest apps for marketers, but has lacked advanced targeting abilities. TikTok

TikTok is expanding its advertising capabilities internationally.

@ScottNover scott.nover@adweek.com Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.