TikTok Expands Targeting With Widespread Rollout of Self-Serve Ad Platform

Reaching certain audience segments on the app has been tricky

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TikTok is expanding its advertising capabilities internationally.

The social video app is moving Ads Manager, its self-serve platform that allows advertisers to custom-build campaigns, out of beta, the company announced today.

Previously, self-serve options were only available to select customers in certain markets. All other sales were direct. The company didn’t disclose which companies used the feature during beta testing, which started last year.

TikTok will also allow advertisers to target users based on more specific demographics, including gender, location, device, age, language and interest.



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