Publishing

TikTok Expands Targeting With Widespread Rollout of Self-Serve Ad Platform

Reaching certain audience segments on the app has been tricky

tiktok logo
TikTok has been one of the hottest apps for marketers, but has lacked advanced targeting abilities.TikTok
By Scott Nover

July 8, 2020

TikTok is expanding its advertising capabilities internationally.

Scott Nover

Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.

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