Publishing

TikTok Expands Targeting With Widespread Rollout of Self-Serve Ad Platform

Reaching certain audience segments on the app has been tricky

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TikTok has been one of the hottest apps for marketers, but has lacked advanced targeting abilities.TikTok
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By Scott Nover

July 8, 2020

TikTok is expanding its advertising capabilities internationally.

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Scott Nover

Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.

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