TikTok Donates $10 Million to the WHO’s Solidarity Response Fund

The company is also matching donations to the WHO, the Red Cross and direct relief programs

The money will help the WHO send essential supplies to frontline healthcare workers World Health Organization

TikTok said it will donate $10 million to the World Health Organization‘s Solidarity Response Fund, which helps the WHO accomplish tasks such as sending essential supplies to frontline healthcare workers, making sure communities have access to the latest science-based information and accelerating efforts to develop treatments and vaccines.

TikTok president Alex Zhu said in a blog post, “In this time of global distress and concern about the impact of Covid-19, we’ve been inspired by people in towns and cities everywhere whose fundamental humanity is shining through when we need it most—people serenading across quarantined buildings; neighbors delivering food and medicine to those who cannot leave their homes; global outpourings of empathy and support for grieving families. This humanity transcends borders and backgrounds, and we’re moved by how people are sharing their strength when we need it most.”

The company is also matching employee donations to the WHO, the Red Cross and several direct relief programs, and it donated $3 million last week to After-School All-Stars, an organization founded by former California Gov. Arnold Schwarzenegger, to help families whose children are missing out on meals that they depend on due to coronavirus-triggered school closings.

United Nations Foundation president and CEO Elizabeth Cousens said in the blog post, “We can only stop this virus with a coordinated, global response, where everyone—from every sector—is doing their part. TikTok’s extraordinarily generous contribution to the World Health Organization’s global effort is a perfect example of that. Now is the time for all individuals and companies to come together and fight this virus—because the case for cooperation simply couldn’t be clearer.”

And Zhu concluded, “In the meantime, one thing every single person can do to help our health care heroes is to reduce our own risk of infection. Please, listen to and abide by the guidance being offered by your local government. If you’ve been advised to shelter in place, or to avoid crowds, do so. Maintain hygiene as rigorously as you possibly can. And take care of one another so that our health care workers can focus on taking care of those who need help the most.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.