TikTok teamed up with After-School All-Stars, an organization founded by former California Gov. Arnold Schwarzenegger, to help families whose children are missing out on meals that they depend on due to the school closings caused by the coronavirus pandemic.
The video creation platform is donating $3 million to ASAS to help families in the 60 cities where the nonprofit has chapters, starting out in highly impacted areas including Los Angeles, Miami, New Jersey, New York, San Francisco, Seattle and Washington, D.C.
Families will receive food vouchers and gift cards that can be used for food and other essential items through grocery store partners including Foodland, Giant, Kroger, Publix, Ralphs, Safeway, Target and Walmart.
TikTok also said it will match up to $1 million in employee donations to ASAS.
TikTok U.S. general manager Vanessa Pappas said in a blog post, “We are all operating in uncertain times, and it’s more important now than ever before for both our local and global communities to come together to help those in need “his pledge to ASAS will help more students get access to meals, safely provided to them, during this crisis. While this alone won’t mitigate the impact of the current situation, we hope it can relieve one worry for parents who are balancing social distancing mandates, work and caring for children who can no longer go to school each day.”
Schwarzenegger added, “During a crisis, improvisation is critical, and everyone has to look at new ways to help the most vulnerable. The After-School All-Stars programs are paused with schools closed, but we remain committed to supporting the 100,000 families we work with year-round. When I founded After-School All-Stars in 1992, the goal was always to support the families who need it the most. I’m grateful to TikTok for its donation, which allows us to shift our priorities so that our team can safely deliver groceries and gift cards for groceries to the families we help.”
And ASAS president and CEO Ben Paul said, “The communities we serve are already very vulnerable, and this situation has further magnified the hardships many families face. This crisis has had a profound impact on millions of people, and I’m heartened by the tremendous generosity, collaboration and creativity that we’ve seen across communities and industries. I am excited to work with TikTok as we address immediate needs and examine the unique role that technology plays in bringing individuals and communities together.”