24-Hour Twitter News Network TicToc by Bloomberg Will Launch Dec. 18

The channel was announced at the media company’s NewFronts presentation

TicToc by Bloomberg has a dedicated staff of about 50 @tictoc

More details have emerged on the 24-hour news network that Bloomberg Media announced at its NewFronts presentation in May.

The Twitter-exclusive livestreamed news network is called TicToc by Bloomberg, and it is set to go live next Monday (Dec. 18).

Todd Spangler of Variety reported that TicToc by Bloomberg will be led by global head of digital M. Scott Havens and editorial lead Mindy Massucci, who will oversee a dedicated staff of some 50 reporters, editors, producers and social media analysts.

And Sara Fischer of Axios reported that the Twitter-only news channel is launching with six founding partners— Goldman Sachs, Infiniti, TD Ameritrade, CA Technologies, AT&T and CME Group—with more to follow, at an average price point of $1.5 million to $3 million per partnership.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.