This Week in Consumer Web-- The Picky Consumer
Between Web 2.0 Summit, Twtrcon, Amplify, and the launch of Kicklabs you would think the dot com era was here again yet what's different this time is what start-ups are focusing on: consumers. Businesses will increasingly have to work for every dollar they get so what is better a bail-out or an consumer focused economy?
Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Busy week here in San Francisco: between Web 2.0 Summit, Twtrcon, Amplify, and the launch of Kicklabs you would think the dot com era was here again yet what’s different this time is what start-ups are focusing on: consumers. Whether it is a new way to create temporary networks, find a couch to sleep on or improve how companies interact with consumers, the new area of the web is looking at how consumers can interact with each other and how the overall experience, across industries, can be managed better.
To add some relativity in 2007 it was found that almost all consumers used the web for buying decisions, last week a study revealed that over half of U.S
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in