This TV Network Saw a Huge Sales Increase By Using AI

BEN helped Philo increase clicks

Branded Entertainment Network (BEN) may be best known as a company that helps brands get their products on TV shows and in movies. But the company has also created its own deep learning algorithms to help brands better target customers wherever they view content. BEN CEO Ricky Ray Butler explained how they do it, and what the results have been, during his presentation at Adweek’s Elevate: AI event at Carnegie Hall Thursday.

Watch above for the full keynote.

@ChrisAriens Chris Ariens is the managing editor and director of video at Adweek.