This Social Marketing Platform Is on Pace to Become the Largest Sports Content Publisher by Year-End

Opendorse raised $3.1 million and revamped its tech

Pittsburgh Steelers wide receiver JuJu Smith-Schuster is one of many athletes using Opendorse. Opendorse

A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012. David Cohen is editor of Adweek's Social Pro Daily.