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A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012.
Opendorse recently closed a $3.1 million funding round led by repeat investors Serra Ventures and Flyover Capital, with participation from existing investors Sean Bratches, a longtime ESPN executive who is currently managing director of commercial operations for Formula 1, and CSM North America CEO Dan Mannix.