Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
Some of the most compelling new story formats like virtual reality and immersive theater aren’t always the most easily accessible. They’re expensive, they require a lot of space, or they’re complicated to set up. But a new pop-up “story arcade” in New York is making a range of technologies available to try—if you have the time and a little extra cash.
This weekend, the Future of Storytelling, an organization of technologists and creatives, is opening a temporary space where visitors can try out more than a half-dozen experiences from around the world.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in