How Social Media Could've Changed the O.J. Simpson Trial

Would the power of social media have changed the outcome of the trial of the century?

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

How would the O.J. Simpson trial have gone down if social media had existed? In light of FX’s American Crime Story: The People v. O.J. Simpson, the question is worth asking.

For the past nine weeks, the show has been a topic of conversation around our office and what seems like the whole internet. It brilliantly captured the events that changed everything—yes, everything. The trial gave rise to the 24-hour news cycle, reality television and, in a way, participatory journalism.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in