This Health Agency Made a Package Barcode Scanner That Doubles as a UV Disinfectant

'We are not creating something new—we are just putting two things together'

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Health-focused creative agency The Bloc is combining two everyday objects into what it hopes could be a useful weapon in the fight against coronavirus.

The shop has rolled out open-source specs for a handheld barcode scanner that doubles as an ultraviolet light disinfectant—with the hopes that shipping companies will adopt it as a convenient way to kill germs on packages as they are being tracked. Agency leaders say they are in talks with a “broad swath of companies large and small” about implementing the device, including a major food shipper, Nature’s Distribution, which has already signed on to adopt it.

While

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in