This Cannabis Company Is Teaming Up With Vice’s Creative Agency to Create the Museum of Weed

But this is no Museum of Ice Cream or Color Factory

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A new joint is coming to Los Angeles in 2019.

Envisioned and created by Weedmaps—a cannabis directory platform notably known for gaining viral fame for its “Weed Facts” campaign on billboards across five states—and creative agency Virtue, The Museum of Weed will educate visitors about cannabis history through art exhibits, historical footage and artifacts. Seven exhibitions will exist in total, with themes including the role cannabis played in 1960s culture, former President Reagan’s War on Drugs and the path towards legalization and medical research.

“What we want to make is something authentic and informative,” said Trent Rohner, group creative director at Virtue.



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