The Zynga Influence

To describe Zynga as a powerful influence on the Facebook developer platform would be an understatement. The company has achieved levels never thought possible. Farmville, the company’s leading application has reached levels that no other developer has ever come close to. In other words, the company is in a league of its own. With over 126 million monthly active users, the company accounts for the sum total of the next three largest developers: Playfish, RockYou, and Causes. So how did the company get to be so large?