The Winter Holidays Have Been Merry for Instagram at the Expense of Its Parent (Infographic)

Unmetric found that the photo- and video-sharing app is drawing much higher engagement than Facebook

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Social marketing firm Unmetric used its Analyze and Discover platforms to examine social posts on Facebook, Twitter and Instagram during last year’s winter holiday season, and it shared its findings in infographic form.

Unmetric noted a shift away from Facebook and toward Instagram in terms of both volume of posts from brands and the engagement triggered by those posts.

CEO Lux Narayan said, “Facebook remains the most popular platform for consumer engagement, with two times more posts than Twitter and four times more than Instagram.



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