The Winter Holidays Have Been Merry for Instagram at the Expense of Its Parent (Infographic)

Unmetric found that the photo- and video-sharing app is drawing much higher engagement than Facebook

91 percent of the most engaging Instagram holiday posts last year contained images Kuzmichstudio/iStock

Social marketing firm Unmetric used its Analyze and Discover platforms to examine social posts on Facebook, Twitter and Instagram during last year’s winter holiday season, and it shared its findings in infographic form. David Cohen is editor of Adweek's Social Pro Daily.