Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Social marketing firm Unmetric used its Analyze and Discover platforms to examine social posts on Facebook, Twitter and Instagram during last year’s winter holiday season, and it shared its findings in infographic form.
Unmetric noted a shift away from Facebook and toward Instagram in terms of both volume of posts from brands and the engagement triggered by those posts.
CEO Lux Narayan said, “Facebook remains the most popular platform for consumer engagement, with two times more posts than Twitter and four times more than Instagram.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in