Content Marketing News

The Value of 'Old' Marketing Content Is Finding What's Evergreen

Andrew-Schulkind
By Andrew Schulkind

It doesn’t take too terribly long to build up a library of some size if you’re generating articles and other content consistently as part of your content marketing. If you’ve been at it for a while, then you may have more content than you realize, more content than you need, and more content than is good for you.

You’re probably asking yourself, “Is that even possible? Having too much content?” The answer is “yes.” But the real questions you should be asking are, “how much is too much” and “How do I know what to keep and what to delete?”

Age Is Just a Number In Content Marketing

Your first thought might be the old rule about, “First in, first out,” which is an excellent rule of thumb for milk, meat, and other perishables.

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Andrew-Schulkind

Andrew Schulkind

Since founding Andigo, Andrew Schulkind has asked clients two simple question: what does digital marketing success look like, and how can marketing progress be measured? Andigo’s work includes web design and development, content marketing, and digital strategy, among other digital marketing components, with a goal of helping firms encourage audience engagement through solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either. Andrew graduated with a B.A. in Philosophy from Bucknell University. He engages in a range of community volunteer work and is an avid fly fisherman and cyclist. He also loves collecting meaningless trivia. (Did you know the Lone Ranger made his mask from the cloth of his brother's vest after his brother was killed by "the bad guys?”)

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