The Real Value in Social Media For Businesses (Infographic)

Businesses are using social media but how well are they using it to connect with customers?


Social media has become an increasingly important part of marketing strategies for businesses big and small. B2B marketplace Expert Market wanted to find out how well businesses were integrating social into their marketing campaigns and whether or not those efforts are landing with consumers on social media.

No surprises here: Facebook is the most popular social network in the U.S. and the preferred social channel for small businesses. However, while most people are using YouTube and Twitter, businesses turn to LinkedIn after Facebook.

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