Marketing and Sales

The Power of Interstitials … Are You Using Them?

Headshot of Wendy Montes de Oca
By Wendy Montes de Oca

Whether your goal is cross-selling or lead generation, interstitials are a great way to get your website visitors’ attention and take action.

According to adspeed.com, an interstitial ad is a full-page ad that appears before (on top of) the actual webpage.

This illustration is a sample.

Your webmaster or Web programmer can easily put this in place via an html script. In a nutshell, it’s an ad in the front/center of the screen (some sites even keep the ad in place if you scroll up or down, which I find annoying).

Typically,

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Headshot of Wendy Montes de Oca

Wendy Montes de Oca

Often referred to as the 'marketing maven' by industry peers, Wendy Montes de Oca, MBA has nearly 20 years of experience in marketing, media, and publishing with expertise in multichannel, direct response, and Web marketing. Wendy has generated more than million in total revenues for Fortune 500 companies, top publishers, consulting clients, and her own firm, Precision Marketing and Media, LLC. She is the creator of the groundbreaking SONAR Content Distribution Model and author of the best-selling book Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz [Que Publishing, Paperback].

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