Wendy Montes de Oca
Often referred to as the 'marketing maven' by industry peers, Wendy Montes de Oca, MBA has nearly 20 years of experience in marketing, media, and publishing with expertise in multichannel, direct response, and Web marketing. Wendy has generated more than million in total revenues for Fortune 500 companies, top publishers, consulting clients, and her own firm, Precision Marketing and Media, LLC. She is the creator of the groundbreaking SONAR Content Distribution Model and author of the best-selling book Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz [Que Publishing, Paperback].
Content Testing Before Going ‘All-In’
Performance Marketing
So you’re thinking about leveraging content? Before you write your eBook or webinar slides, you’ll want to try and make sure your topic will actually resonate with your target audience.
Boost Your Clicks With AdWords Sitelink Extensions
Performance Marketing
If your goal is acquisition, Google’s pay per click AdWords platform has proved for many to be a viable way to increase leads or sales for your business and, depending [...]
10 Elements of a Squeeze Page
Performance Marketing
For those of you who haven’t heard this term, a squeeze page is basically a short landing page with one main purpose — to “squeeze” the email address out of [...]
Converting Your Social Media Triple-Fs: Friends, Followers and Fans
Performance Marketing
I've heard many gurus, marketers and publishers brag about their social media followers. They'll say things like, "Isn't it great … I've got 10,000 fans on Facebook" or "I have [...]
The Power of Interstitials … Are You Using Them?
Performance Marketing
Whether your goal is cross-selling or lead generation, interstitials are a great way to get your website visitors' attention and take action. According to adspeed.com, an interstitial ad is a [...]
A Few of My Thoughts on SEO
Performance Marketing
This is going to be a short post. First, a caveat: No one SEO tactic is the end-all be-all, in and of itself. It is part of a bigger picture [...]
Penguin 3.0 Is Coming and It’s Time to Clean House
Performance Marketing
Anyone who's involved in Internet marketing can tell you that Penguin is more than a cute little seabird that lives in Antarctica. The Penguin 2.0 algorithm was released by Google [...]
PPC Shockers and Secrets
Performance Marketing
Pay per click (PPC), particularly Google AdWords, is a marketing channel that can produce profitable results for your business, whether your goal is lead generation or sales. I have been [...]
How to Create High Performing Sweepstakes for Lead-Gen Efforts
Performance Marketing
OK, I know what you're thinking … viable leads typically don't come from sweepstakes and contests. And when not done correctly, that's exactly right. However, just as any online direct [...]
Trending: Consumer Review Sites Leverage Content, Social, Search Marketing
Performance Marketing
If you're an Internet marketer, you know there are several online channels you can leverage without paying upfront for advertising, such as some banner ads or pay per click. Three [...]