The Philadelphia Eagles Team Up With Plastics Company Braskem for an Augmented Reality Experience

It's the team's first AR sponsor

Fans pose next to a 6-foot statue composed of old bottle caps that was created by a 3D printer. Philadelphia Eagles

As Philadelphia Eagles fans braved the cold and wind outside of Lincoln Financial Field on a Sunday last month before taking on the Carolina Panthers, dozens got in lines to bide the time before the gates opened. Some wanted a photo with a super-sized version of last year’s Super Bowl ring, while others waited for a shot with a sculpture or their moment with Swoop, the team’s costumed eagle mascot. And yet more stood in line for a bean bag toss sponsored by Iseptaphilly, where they could win a free T-shirt, while others huddled by Dunkin’s tent to test a tiny cup of pumpkin-spiced coffee.

@martyswant Marty Swant is a former technology staff writer for Adweek.