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For large-scale advertising, television has long been the dominant medium. But despite its popularity and effectiveness, advertisers have always had limited visibility into exactly who their ads were being shown to on TV. They could get an idea of their audience based on the program during which the ad was shown, but they never actually knew for sure.
Imagine this for just a moment though. What if, as an advertiser, you could have a camera looking out from every television in America that would allow you to see exactly who was viewing your ads? I’d be willing to wager that you’d jump on the opportunity.