The Path to Mobile Audience Engagement is Paved with Data

Mobile is the most precise medium advertisers have ever had to connect with consumers. The accuracy and granularity of data available on mobile is unmatched.

For large-scale advertising, television has long been the dominant medium. But despite its popularity and effectiveness, advertisers have always had limited visibility into exactly who their ads were being shown to on TV. They could get an idea of their audience based on the program during which the ad was shown, but they never actually knew for sure.