The Order Form
A poorly designed order form can kill sales just as surely as a long checkout line. Following are a few tips to make your order device more user friendly:
– Clearly state the price and associated costs (e.g., shipping and handling, taxes).
– Leave enough room for people to write their names and addresses. Remember, some names and addresses are much longer than others.
– Ask for e-mail addresses, and remember some of them are long, too.
– Clearly state where to send the order form.
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