Target Marketing Staff
Tidewater Direct Brings 10-Color Direct Mail Capability to Iowa Plant
Tidewater Direct LLC, specializing in Web offset and inkjet trade printing and finishing for the direct mail industry, has announced the installation of a 10-color Sanden 1500 printing press for [...]
Wiland Partners With Amex Advance to Develop Multichannel Marketing Audiences
Wiland, Inc., a leading consumer intelligence and predictive analytics company, announced the formation of a collaborative partnership with Amex Advance, a personalization services division within American Express. The partnership enhances [...]
2 Million Sign Up for USPS Informed Delivery Feature
During the opening session of the National Postal Forum in Baltimore, the postmaster general revealed a new feature, Informed Delivery.
Wiland Announces Launch of Business Intelligence Solution: Wiland Insights
Wiland, Inc., a leader in advanced data-driven marketing solutions, has announced the launch of its new business intelligence product: Wiland Insights. Created to make an organization’s business data clear and [...]
New Executive Summit Helps Marketers Optimize Their Branded Content Technology Strategy
“The importance of becoming much more agile with our owned media platforms cannot be overstated,” says Rose who, in addition to his role with CMI is also Senior Contributing Consultant [...]
Robert Rose to Lead Keynote at FUSE Enterprise Summit on Branded Content Technology
During the opening keynote of FUSE Enterprise, chief strategy advisor for the Content Marketing Institute will address what it will take for brand-side marketers to truly use technology to drive [...]
Marketers Need to Adopt a Galilean View of the Online Universe
Many marketers operate under the assumption that their company’s website is at the center of the online universe. All they need is more site visitors filling out their lead forms [...]
How Personalization and Artificial Intelligence Are Taking Branded Content to the Next Level
In case you haven’t heard, the future of marketing will be a race for greater and greater personalization. In a noisy world where consumers are constantly bombarded with content online, [...]
Why Augmented Reality Is the Next Frontier for Branded Content
Although virtual reality (VR) is catching a lot of buzz, brands may find that augmented reality (AR) has far more applications for their content. Why? Because unlike VR, which provides [...]
Mailing Industry Offers Support for Postal Reform Act of 2017
The Coalition for a 21st Century Postal Service (C21) testifies today in support of HR 756, the Postal Reform Act of 2017, introduced by a bipartisan group of members of [...]