AT&T and Verizon Are Making Very Different Bets on What 5G Will Mean for Consumers and Content

Next generation of wireless tech promises to make carriers more competitive with traditional TV providers

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Later this month, AT&T will cloister 300 media, advertising and entertainment executives in a Santa Barbara, Calif., resort for three days. The telecom’s leaders will present some industry research it conducted, unveil a new brand name for its advertising and analytics business, and network over cocktails.

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This story first appeared in the September 3, 2018, issue of Adweek magazine. Click here to subscribe.