You spend weeks or months developing an application excited about the explosive growth that you are about to experience. You rush to launch your application and your user base stalls out at 500 users. What happened? You got your application published in a few blogs and are waiting for a massive influx of new users. Not even a Techcrunch article can get you 1,000 users. The infamously powerful Techcrunch effect doesn’t seem to exist for Facebook applications.