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With big brands dominating the social media influencer circles and celebrities selling their precious endorsements, it was starting to look like the authentic appeal of social media marketing was dead. Fortunately, there are still plenty of stories of startup unicorns floating around to give a small entrepreneur hope. Some stories just warm your heart … and inspire you to go out and conquer the social web.
Authenticity and connection are the enduring concepts in social marketing, and brands still get it wrong all of the time.