The Growth of Social Commerce: Why It Works Now

Opinion: Authenticity and connection are the enduring concepts

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

With big brands dominating the social media influencer circles and celebrities selling their precious endorsements, it was starting to look like the authentic appeal of social media marketing was dead. Fortunately, there are still plenty of stories of startup unicorns floating around to give a small entrepreneur hope. Some stories just warm your heart … and inspire you to go out and conquer the social web.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in