Emerging Tech

The Grammys Are Bringing IBM Watson’s Artificial Intelligence to the Red Carpet

The AI platform is about to learn more about fashion and music

Jennifer Lopez walks the 2017 Grammys red carpet. This year, Watson will be analyzing fashion in real time. Photo Illustration: Dianna McDougall; Sources: Getty Images, IBM

By Marty Swant

January 25, 2018

Watson won’t be wearing anything fancy to the Grammys this weekend, but that’s not going to keep it from judging everyone else’s outfit. For the 60th anniversary of the music awards, the Recording Academy is partnering with IBM to bring its artificial intelligence to the red carpet.

Marty Swant
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
Recommended articles
You Might Like

How to Overcome Versioning Hassles and Make Feedback Effortless

By Ziflow

What $1 Billion in Transactions Can Teach You About CTV Success

By Steelhouse

Heavy Podcast Listeners Aren’t Just Tuning in to Content—They’re Receptive to Ads, Too

By Hoang Nguyen, Business Data Journalist, YouGov

Post-Pandemic Shopping Could Create Explosive Growth, But Are You Prepared?

By Celiena Adcock, Head of Go-to-Market and Global Business Marketing, Honey

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}