The Disconnect Between Marketers and Influencers (Infographic)

Marketers report connecting with influencers as their biggest challenge, while influencers say marketers don't offer adequate compensation.

Influencer marketing has become a social media marketing powerhouse. As the practice matures and goes mainstream, marketers still struggle to connect with influencers and costs are increasing. A new infographic from Altimeter and TapInfluence looks into the divide between marketers and influencers in hopes of narrowing the gap.