The ‘Brands of Tomorrow’ Will Be Authentic, Community-Led and Forward-Thinking

Insights from Helen of Troy, Pattern and Nike

a panel of four people speaking
Helen of Troy's Ajay Kapoor, former Nike marketer Pamela Neferkara and Pattern Brands' Nick Ling spoke on an Adweek panel about the future of retail brands. Adweek

To kick off Adweek’s The Future of Shopping event today, marketers came together on a virtual stage to discuss how the novel coronavirus pandemic has shifted, accelerated and upended trends in the retail space.

@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.