That Text Message Could Be Full of Lies
It may not have the serious consequences of texting while driving, but as many of Tiger Woods’ lady friends will attest, people lie more when texting, according to a new study by the University of British Columbia.
The study from the Sauder School of Business compared the level of deceit people employ when they use various forms of media. The research proved people find it harder to lie to someone’s face.
In the research, 170 students performing phony stock transactions used four methods of communication: face-to-face talking, or by video, audio or text chatting.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in