Sweetgreen’s latest out of home spots have arrived in New York City just in time for the return of the U.S. Open—at full attendance—as the brand’s marketing partner Naomi Osaka makes her run for a third championship.
The OOH effort, which was managed by the brand’s long-term outdoor media partner MilkMoney, is a chance for both Sweetgreen and Osaka to expand parallel stories that both have been telling since the spring. Still, for the most part, the billboards, digital screens and takeovers in Manhattan’s Union Square are all about “celebrating” the fast casual food chain’s largest market, New York, according to Nathaniel Ru, Sweetgreen’s co-founder and chief brand officer.
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