Performance Marketing

Sweetgreen Courts US Open Fans With OOH Placements Starring Naomi Osaka

The salad chain's New York-centered outdoor effort comes as fans return to the stands

naomi osaka for sweetgreen
Choosing Osaka amplifies "the fact that mental health is health in general,” said Sweetgreen CBO Nathaniel Ru, Sweetgreen .Sweetgreen
By David Kaplan

August 30, 2021

Sweetgreen’s latest out of home spots have arrived in New York City just in time for the return of the U.S. Open—at full attendance—as the brand’s marketing partner Naomi Osaka makes her run for a third championship.

David Kaplan

David is Adweek's Performance Marketing Editor and interim Brand Marketing Editor.

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