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YouTube CEO Susan Wojcicki said in her final update for creators of the year that the number of creators with at least 1 million subscribers rose 65% in 2019 compared with 2018, and the number of creators earning five or six figures annually climbed over 40%.
She also pointed to revenue features for creators, including Super Chat, Channel Memberships and merchandise, saying that over 100,000 channels are using Super Chat, with some streams earning more than $400 per minute.