YouTube Releases Its Super Stickers Monetization Option for Creators in 60 Countries

It was initially revealed at VidCon 2019 in July

Super Stickers makes its debut with eight distinct sticker packs YouTube
Headshot of David Cohen

YouTube rolled out a new way for creators on its platform to monetize their videos: Super Stickers.

The Google-owned video site introduced Super Stickers at VidCon 2019 in July, and product manager Zhouzhou He said in a blog post Tuesday that they are now available to eligible creators in 60 countries.

The eligibility requirements are the same as those for YouTube’s Super Chat offering, which enables fans of creators to pay for messages that are highlighted in live chats during livestreams and YouTube Premieres.

He said more than 100,000 YouTube channels are now using Super Chat, with some livestreams earning over $400 per minute for their creators.

Creators who already use Super Chat will be automatically opted in to Super Stickers, and fans can choose from a wide range of prices.

Super Stickers makes its debut with eight distinct sticker packs—including Popo the hippopotamus, Energetic Lemon and Baby Lemon, Bushiba and Biggest Fan—translated into English, French, Japanese, Korean and Portuguese.

He wrote, “We want to continue building great connections between you and your fans, while building more ways to help you to earn revenue. In the coming months, we’re excited to create and release more sticker packs for you and your fans.” David Cohen is editor of Adweek's Social Pro Daily.