Facebook Runs Survey to Assess User Perceptions of Credits

This week, Facebook conducted a user survey to determine usage and perception of its virtual currency Facebook Credits. Hosted on SurveyMonkey and linked to by in-house ads on the Facebook home page, the survey asks questions like “Why have you used/not used Facebook Credits?” The data will help Facebook focus its marketing and informational efforts, or determine if it could rebrand Credits as a payment option for physical goods as well.