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Omicom Group agency Cone LLC has released a survey outlining conumer sentiement to interacting with companies via social media channels. While the survey found 93 percent of Americans believe a company “should have a presence in social media,” 85 percent say having a presence is not enough, and that companies “should also interact with consumers via social media.”
There is also a gender gap, as men are twice as likely (33%) as women (17%) to interact frequently (one or more times per week) with companies via social media.