Joe Ciarallo

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Five Things Every PR Agency Website Should Include

Performance Marketing

Have you visited the website of a PR agency lately? Some show off compelling content and design, while others leave much to be desired. Today, besides word-of-mouth referrals, an agency’s website [...]

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CMOs: We’re Not Prepared For Social Media

Performance Marketing

New IBM research drawing from 1,700 chief marketing officers from 64 countries and 19 industries shows that while top marketing execs are well aware of the major shift taking place [...]

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Union Members Unite on Twitter For Labor Day

Performance Marketing

What are your plans for this Labor Day weekend? Whatever they are, the The American Federation of Television and Radio Artists (AFTRA) hopes that you’ll still be scanning Twitter and picking [...]

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Google’s Customer Testimonial Generator

Performance Marketing

One of the biggest headlines in tech this week is Google’s decision to buy Motorola for $12.5 billion, which is heat up the battle for the fast-growing mobile device and [...]

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S&P’s Historic Downgrade Announcement Doesn’t Go According to Plan

Performance Marketing

What was certainly a historic announcement earlier this weekend was made even more historic, thanks in part to a major error by rating’s agency S&P, which led to new turns [...]

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A Look Inside AOL’s Social Media Strategy

Performance Marketing

As AOL continues to evolve its product offerings and business model, the company is also evolving its social media strategy. Matthew Knell, director of social media at AOL, was one [...]

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Jay Carney to Brian Williams: ‘Close Hold: We Got Bin Laden. Tell No One.’

Performance Marketing

While some have questioned White House Press Secretary Jay Carney’s job performance in the last few weeks, he was certainly very clear when communicating with one of the nations’ most [...]

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Ten ‘Must Have’ Mobile Apps for PR (Part Two)

Performance Marketing

It’s been a little while since PRNewser updated our list of favorite mobile apps for PR professionals. At the rapid speed at which the mobile app industry evolves, much has [...]

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David Spinks, Co-Founder of BlogDash: ‘The ‘Influencer’ World is a Crazy Place’

Performance Marketing

Are there already too many services and tools on the market looking to improve media and blogger relations? David Spinks thinks there is room for one more, and he makes [...]

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Mashable Officially Launches Follow

Performance Marketing

Last night at Edelman’s New York offices, Mashable officially launched Mashable Follow, the site’s “new social layer” that will enable readers to find and follow their favorite topics, share stories [...]