Study: Social Platforms Help Raise Awareness of Issues, Create Sustained Movements

Pew Research Center also found a belief that they lull people into thinking they are making a difference

Democrats were more likely than Republicans to say social media sites are at least somewhat effective at raising public awareness about political and social issues oxinoxi/iStock

Social media platforms received mixed reviews in terms of political and social activism, with most respondents to a new study from Pew Research Center saying they are an effective tool for raising awareness and creating sustained movements, but also calling them a distraction and believing that they lull people into thinking they are making a difference when they are not.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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