Study: Social Platforms Help Raise Awareness of Issues, Create Sustained Movements

Pew Research Center also found a belief that they lull people into thinking they are making a difference

Social media platforms received mixed reviews in terms of political and social activism, with most respondents to a new study from Pew Research Center saying they are an effective tool for raising awareness and creating sustained movements, but also calling them a distraction and believing that they lull people into thinking they are making a difference when they are not.

Pew said eight out of 10 Americans believe social networks are very (31%) or somewhat (49%) effective for raising public awareness about political or social issues, and 77% believe they are at least somewhat effective for creating sustained movements.

Majorities

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in