How do big retailers market via Facebook, Twitter and Instagram? Julian Gottke, digital public-relations manager at social analytics provider Quintly, examined the strategies of the top three retailers on each social network to find out.
- 97 percent photos, 3 percent videos.
- 96.58 percent of its interaction were likes, with shares and comments making up the rest. Gottke pointed out that for Amazon, in contrast, only 41 percent of its interactions are likes, adding that Nordstrom has one of the lowest share percentages of the 26 retailers it analyzed.