STUDY: Android Users More Likely To Click Mobile App Ads, iOS Users More Apt to Install

What trends were established in the mobile advertising arena during 2014? Kenshoo, a Facebook Marketing Partner, has the answers in its latest report.


KenshooMobileAdvertisingTrendsWhat trends were established in the mobile advertising arena during 2014? Kenshoo, a Facebook Marketing Partner, has the answers in its latest report.

The general trends uncovered by Kenshoo were:

  • The volume of application installs kept steady with the growth of category ad spend over the second half of 2014, keeping cost per install relatively stable.
  • iOS was the more costly operating system, as impressions, clicks and app installs were all more expensive than on Android.
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