Streamers Are Using Extended Free Trials in an Effort to Hook Housebound Viewers

Subscription TV services are trying to convince satisfied customers to pay for continued use

four people popping out of a present box
Streamers are gifting their viewers extended free trials during quarantine. Courtesy of HBO, CBS, Shutter, Showtime

As Americans began sheltering in place in mid-March and were eager for new entertainment options following the cancellation of live sports, Sir Patrick Stewart came to their rescue.

This story first appeared in the May 4, 2020, issue of Adweek magazine. Click here to subscribe.
@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.