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Today, Spot.IM, SimilarWeb and AdClarity released data showing that digital publishers are leaving around $30 million “on the table” by not optimizing social interaction on their website. The report is spearheaded by Spot.IM, a company that helps publishers create communities on their websites with their free code; Time Out uses the platform around its content.
They found that:
- SimilarWeb’s website rankings identified 30 highly-ranking digital publishers, and its analytics platform provided advanced data for the online performance of each site.