Publishers Without Comments Sections Are Losing Out on Revenue

Data reported by Spot.IM shows that digital publishers are leaving around $30M on the table by not hosting social communities on their sites.

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

spotim
Today, Spot.IM, SimilarWeb and AdClarity released data showing that digital publishers are leaving around $30 million “on the table” by not optimizing social interaction on their website. The report is spearheaded by Spot.IM, a company that helps publishers create communities on their websites with their free code; Time Out uses the platform around its content.

They found that:

  • SimilarWeb’s website rankings identified 30 highly-ranking digital publishers, and its analytics platform provided advanced data for the online performance of each site.
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in