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Spotify has gone to the dogs (and apparently, to the hamsters, as well).
The audio-streaming platform this week rolled out personalized pet playlists, as well as My Dog’s Favourite Podcast.
Pet Playlists enable Spotify users to create algorithmically curated playlists based on both their tastes and their pets’ character attributes. Spotify said each playlist is made up of about 30 tracks, adding that energetic dogs may hear upbeat tracks, while shy cats may listen to songs with slower tempos.