Spin the Agencies of Record

“Good communication is just as stimulating as black coffee, and just as hard to sleep after.”—Anne Morrow Lindberg MWW, one of the top five global independent public relations firms, announced today that it has been hired as public relations agency of record by De’Longhi, the leader in premium coffee, kitchen and home comfort products. As AOR, MWW’s award-winning consumer marketing practice will increase awareness of the brand through an integrated mix of media relations, influencer seeding and event management. MWW will also lead the U.S. launch of the company’s Kenwood food preparation line. “We selected a PR agency that has the breadth of experience to help build our multi-branded company, crossing the espresso, kitchen and home care categories. MWW brings strong media relationships, industry knowledge and a proven track record of growing brands,” said Mike Prager, President and CEO, The De’Longhi Group. “They will be a valued strategic partner in guiding our multi-brand communication efforts as we further grow our brand portfolio.” “All the president is, is a glorified public relations man who spends his time flattering, kissing, and kicking people to get them to do what they are supposed to do anyway.”—Harry S Truman MWW announced the addition of two new clients to the firm’s Retail and e-Commerce group led out of the agency’s New York and San Francisco offices. Qubit, based in London, helps e-commerce companies leverage data to convert more shoppers to buyers; and Synqera, based in Saint-Petersburg, Russia, helps retailers create personalized, multi-channel communications that increase customer loyalty through leveraging big data-driven technologies. “We’re seeing a lot of momentum in the e-commerce space as the global industry continues its rapid growth,” said Ephraim Cohen, MWW’s executive vice president, technology and digital content. “This is happening on both sides of the Atlantic as companies like Qubit and Synqera bring fresh and innovative consumer experience technologies to the marketplace. The role of our team will be to connect the innovations of the United Kingdom or Russia with the industry influencers of Silicon Valley and New York.” “After years of hotels, I'm horribly inept at cleaning up after myself.”—Rufus Wainwright InterContinental Hotels Group (IHG) has appointed Ogilvy Public Relations (Ogilvy PR) to engage the global marketing industry’s brightest and boldest. Leading a campaign that will build IHG’s reputation and grow awareness amongst global talent within the creative industries, Ogilvy PR’s appointment followed a two-way competitive pitch process. As well as engaging top marketers externally, a team from Ogilvy PR’s Corporate and Public Affairs practice will work to showcase and celebrate the best of IHG’s creative marketing across its portfolio of hotel brands. “See the bowtie? I wear it and I don't care. That's why it's cool.”—Steven Moffat Cristiano Magni Public Relations announced its representation of London based neckwear brand Marwood. Founded in 2011 by Creative Director Becky French, Marwood creates beautifully crafted ties, bow ties and pocket squares, that use the finest fabrics such as woven silk, wool and traditional English Leavers lace. Cristiano Magni Public Relations announced its collaboration with Swiss Maison PHILIPP PLEIN for its upcoming SS '014 runway show during Milan Fashion Week, of September 21, 2013.

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Spin the Agencies of Record

James F. Thompson

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James F. Thompson