Spin the Agencies of Record
Unisys has selected Lewis PR as its U.S. corporate AOR after a competitive pitch. The firm has already begun work on a program that will bring awareness of the company’s thought leaders and its work solving IT issues for clients.
City of Hope, a research and treatment center for a variety of life-threatening diseases, has chosen Weber Shandwick as its AOR for cause marketing and PR programs. The firm will raise awareness for the center’s work.
RecycleBank, a company that gives deals and rewards to people who recycle and take other “green” measures, has chosen the Bateman Group for PR services including partnership, corporate, and consumer communications. Tyler Perry, a Bateman VP based in NY (ha!), will lead the account. Its first initiative is the “Green Your Home Challenge,” which is taking place this month. The news of the new client coincides with the opening of Bateman’s new offices in Brooklyn.
Cold-Eeze, the product that promises to shorten the length of a cold, has chosen 5W PR for media relations, celebrity integration, special events, and other PR services.
Definition 6 has added Herschend Family Entertainment to its roster. The family-owned theme park business has chosen the firm to redesign the websites for the company’s various online destinations. Those sites include Dollywood.com, SilverDollarCity.com, and AdventureAquarium.com. The new sites will go live in Q3.
Bo Regards, a company that helps pet owners protect their pets in case of an emergency, has chosen Whitegate PR as its AOR, providing traditional PR and e-commerce marketing communications.
