Spanfeller Media Group's Food Site Will Cover All Major 'Food' Groups

The mystery surrounding the launch of Spanfeller Media Group's new food site had Business Insider and the foodies on Eater wondering, what's in it? Today we called founder Jim Spanfeller and asked him to describe this mystery meat of a site that's set to appear on our plates in September. The former Forbes.com CEO stood by his earlier assertion that SMG's first foray into online publishing will satisfy a very apparent gap in the ever-expanding food media segment. "There are a lot of great sites out there," Spanfeller explained, "like Food Network, Chow and Eater," but none are currently covering "all the elements," which he detailed after the jump: Spanfeller says his site, which launches in September, will combine recipes, cooking demonstration videos and community forums with localized restaurant reviews and articles on entertaining at home, as well as food news and travel. "There's a big food scene in major capital cities across the world," Spanfeller said. The company will keep its headquarters in New York City, but will have contributors in other metropolitan areas worldwide reporting on "what's happening in food." Spanfeller also confirmed that the "lion's share" of revenue will come from ads and sponsorships, but in the future there will also be opportunities for e-commerce, such as kitchen utensils and other food-related merchandise. What about a signature line of SMG cookware? "Probably not," he said. The CEO seems to be more interested in tapping into a popular market than exploring a personal interest in food, but he did tell us that his favorite cuisine is Italian. As we reported earlier, SMG will launch the site with funding from SoftBank Capital NY, Greenhill SAVP, RRE Ventures, Lerer Media Ventures, and a group of angel investors. Mike Perlis will serve as chairman and the site's name and editorial director will be announced next month.

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Spanfeller Media Group's Food Site Will Cover All Major 'Food' Groups

Devon Glenn

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Devon Glenn