Social Storytelling Through Episodic Video Content

Opinion: Platforms are increasingly expanding their video products

Traditional, television-style content is shifting to social Rawpixel/iStock

Social strategists, brands and marketers alike have been groomed for years to encourage the production of short, snackable pieces of video content for a seamless in-feed experience. It’s been a rule of thumb that shorter videos perform better compared with longer ones (for most metrics), and we’re slowly witnessing platforms expand this rule.

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