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E-commerce is a booming market, and its growth is closely tied to social media engagement. This engagement from users is often in the form of posting to their networks about positive or negative experiences, or by posting reviews to ecommerce sites. An infographic from Bazaarvoice highlights how reviews can impact sales and return on social media investment.
The infographic is based on sample data collected from the Bazaarvoice network, and it analyzed 57 million reviews and more than 35 billion product pageviews.