Social Commerce

Social Media Is Not for Every Business

Headshot of Carolyn Goodman
By Carolyn Goodman

One of the most popular questions I get from businesses (both big and small) is, “How can I optimize social media?”

The answer, unfortunately, is that social media is not a one-size-fits-all approach.

Forget the new social media channels that are cropping up every time you turn around. There are plenty of the most popular social media sites that are not worth the investment. So here’s a quick checklist that might help you decide whether or not these social media options are right for your business:

LinkedIn

If you’re in the business-to-business space, it’s critical that you and your senior team (at a minimum), have polished LinkedIn profiles.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Carolyn Goodman

Carolyn Goodman

A blog that challenges B-to-B marketers to learn, share, question, and focus on getting it right—the first time. Carolyn Goodman is President/Creative Director of Goodman Marketing Partners. An award-winning creative director, writer and in-demand speaker, Carolyn has spent her 30-year career helping both B-to-B and B-to-C clients cut through business challenges in order to deliver strategically sound, creatively brilliant marketing solutions that deliver on program objectives. To keep her mind sharp, Carolyn can be found most evenings in the boxing ring, practicing various combinations. You can find her at the Goodman Marketing website, on LinkedIn, or on Twitter @CarolynGoodman.

Recommended articles