Social Media And Parodies Drive Success Of Nike's Tiger Woods Commercial

Nike’s new Tiger Woods commercial, ‘Tiger and Earl’, is topping the YouTube charts this week. The YouTube clip has racked up more than 2.7 million views in less than a week, and spawned more than 100 parodies, reposts, mashups, and spinoffs, which have grossed even more views than the original video. Of course, the disturbing and ghostly nature of the commercial, with Tiger’s father Earl speaking from beyond the grave, have contributed to the viral nature of this clip.