Social Marketers Still Aren’t Giving the People What They Want

Sprout Social found a disconnect between brand priorities and consumer desires

Consumers aren't getting what they want from brands' social marketing efforts. Getty Images

What brands believe consumers want from them on social media doesn’t quite line up with what consumers actually want from them on social media, according to the Sprout Social Index 2018, a new study from social media management tool Sprout Social. David Cohen is editor of Adweek's Social Pro Daily.