Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
In the age of digital media, it’s not hard to acquire customer data. Indeed, every touch point between a company and customer is a wellspring of data, whether it’s a website, an email list or a social media profile. When brands listen closely, the insights they gain can be used to cultivate deeper engagement and attract new customers.