Social Listening Is More Than Vanity Metrics (Report)

SMBs use social listening to create deeper connections with customers and attract new ones

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In the age of digital media, it’s not hard to acquire customer data. Indeed, every touch point between a company and customer is a wellspring of data, whether it’s a website, an email list or a social media profile. When brands listen closely, the insights they gain can be used to cultivate deeper engagement and attract new customers.

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