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Social commerce is becoming a large driver of online shopping. User-generated content around shopping can have some major impacts. But just how large will the market become, and what tools are most-used by the big players? An infographic from Invesp.com lays out some interesting data about the growth of social shopping.
Social commerce is already an industry that generates billions of dollars. In 2013, it generated $5 billion in sales, and is estimated to generate $9 billion in 2014.